How To Get Your Startup Bought By Apple
by Boonsri Dickinson on Dec 14, 2011, 6:59 PM
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 Apple has only made 10 or so acquisitions since 2009, and many of those technologies are beginning to show up in its products. So how can your startup be bought by Apple? The clues are all there in Apple's acquisitions. To help track them down, we turned to Sumon Sadhu, the director of intelligence for quantitative analytic startup Quid. He also helped us make sense of some of the things these companies had in common. Here's what we found out... It bought Quattro to get into the mobile ad business, just like Google did with AdMob.  Apple wanted to get into mobile advertising, and considered buying AdMob before Google snatched it up in 2009. Instead, it ended up with Quattro Wireless for $275 million. It shut the Quattro Wireless ad network down, then had the Quattro Wireless team work on iAds.
Another way in: build an add-on around one of Apple's key software products, like Lala did. Anything with "music" and "cloud" hits a sweet spot.  Apple bought streaming music service Lala for $80 million in 2009 to boost iTunes, one of its most important products at the time. The team developed Ping -- the social version of iTunes. So far it's been a flop, though.
Mapping is one of the most important features of a smart phone, so Apple bought Placebase to get a leg up there.  The Placebase team became part of the Geo team in Apple's Los Angeles office.
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