10 Ways To Seduce Customers With Mobile Marketing
by John Arnold on May 6, 2011, 5:01 PM
Smart business owners find customers by placing their marketing messages where the most eyeballs are focused. And nowhere are there more eyeballs than on the screens of mobile devices such as smartphones and tablets. More than two thirds of the world’s population has a mobile subscription, and mobile users are highly active.
Facebook recently reported statistics indicating that over half of its 500 million subscribers access Facebook from a mobile device and exhibit twice the activity level of non-mobile users. The time for mobile marketing is now. Finding customers with mobile marketing involves either pulling people toward your messages or pushing your messages out. This post originally appeared on Entrepreneur. Text-messaging (SMS)  Pull customers to your SMS messages by asking people to opt-in to your text-messaging list. Use a text-messaging provider such as eztexting.com or motomessage.com to access a short phone number known as a common short code and an opt-in keyword. Then, use the text-messaging service to push periodic text messages out to the people who opt in.
Multi-media messaging (MMS)  MMS messages are like SMS messages, but they can contain pictures, sound and a lot more text. Pull customers in with the same opt-in process as SMS, and then push out multi-media content via your MMS service provider.
Mobile email  Pull customers to your email list with signup links on your website or ask people to text in their email addresses to join. When you push your emails out to mobile users, ask for mobile-friendly actions such as clicking phone numbers instead of links or using the mobile device to show an email coupon at the point of sale.
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